{"id":14,"date":"2008-06-20T03:39:49","date_gmt":"2008-06-20T03:39:49","guid":{"rendered":"http:\/\/cookhappylivehealthy.org\/blog\/?p=10"},"modified":"2008-06-20T03:39:49","modified_gmt":"2008-06-20T03:39:49","slug":"learning-from-shoes","status":"publish","type":"post","link":"https:\/\/cookhappylivehealthy.org\/blog\/learning-from-shoes\/","title":{"rendered":"Learning from Shoes"},"content":{"rendered":"<p>A recent<em> Denver Post<\/em> article explored the new fitness footware on the market that promises the benefits of a workout, just by walking around.<span> <\/span>Claims run the gamut from \u201cTones and defines legs\u201d to \u201cGet a workout while you walk\u201d to \u201cBurn more calories with every step.\u201d<span> <\/span><\/p>\n<p class=\"MsoNormal\">Reading the various claims, I had to chuckle.<span> <\/span>Am I really supposed to believe I\u2019ll get shapely legs just by wearing a particular shoe?<span> <\/span>Am I not a little smarter than that?<span> <\/span><\/p>\n<p class=\"MsoNormal\">The <em>Post<\/em> actually consulted with two podiatrists who agreed that there\u2019s no short cut to fitness.<span> <\/span>Shoes might ease a particular foot condition or add marginally to whatever walking or exercise you otherwise do, but wearing a particular foot piece is no substitute for lacing up the sneakers and hitting the trails.<span> <\/span><\/p>\n<p class=\"MsoNormal\">Seeing this article on shoe claims reminded me of all the food claims I see walking through the grocery store:<\/p>\n<ul>\n<li><span> <\/span>\u201c0 grams transfat, same great taste,\u201d proclaims the bright yellow star on a box of frozen fish sticks. <span> <\/span>(Of course nothing in the star mentions the MSG, disodium inosinate, hydrolyzed corn gluten, TBHQ, methylcellulose and 21 other ingredients in those fish sticks.)<span> <\/span><\/li>\n<li>Another box of breaded fish fillets proudly announces that it\u2019s a \u201cgood source of protein.\u201d<span> <\/span>(Really, it is <em>fish<\/em>, after all.)<span> <\/span><\/li>\n<li>Then there\u2019s a pizza \u201cmade with 100% cheese.\u201d <span> <\/span>(Are pizzas made with something else these days?)<\/li>\n<li>And what about Popsicles made with <em>fruit juice<\/em> (I\u2019m sure a product development engineer thought long and hard to come up with that idea.<span> <\/span>Of course the miniscule, 10% juice content is dwarfed by these confections\u2019 sugar, corn syrup, high fructose corn syrup, artificial flavors and Yellow 5, Red 40 and Blue 1 dyes.)<\/li>\n<\/ul>\n<p class=\"MsoNormal\">Again, am I really supposed to believe that these foods are serious sources of dietary nutrition?<span> <\/span><\/p>\n<p class=\"MsoNormal\">Food claims are so common; maybe we no longer \u201csee\u201d them or subject them to the hard-nosed skepticism they deserve.<span> <\/span>That\u2019s the beauty of seeing the same kind of game in a different context, in this case, in the context of shoes.<span> <\/span>It helps make the game more \u201cvisible.\u201d<span> <\/span><\/p>\n<p class=\"MsoNormal\">My advice:<span> <\/span>If you have trouble believing a pair of shoes will walk you into the pearly gates of heavenly fitness, you should have a similar trouble with the claims blazoned across every other packaged food product.  Forget all the marketing jingles and slogans and claims.<span> <\/span>Stick to the one no-nonsense, un-confusing route to a healthy eating lifestyle:<span> <\/span>The Simple Prescription for Good Eating.<span> <\/span>More on that later. . . .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seeing an article on hard-to-take-seriously shoe claims reminds me of all the food claims I see at the grocery store&#8211;and why it pays to be just as skeptical.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","footnotes":""},"categories":[7,25],"tags":[205,280,335,519],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-getting-marketing-wise","category-the-simple-prescription-for-good-eating","tag-fitness","tag-health-claims-on-food","tag-ingredient-listings","tag-shoes","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/cookhappylivehealthy.org\/blog\/wp-json\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cookhappylivehealthy.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cookhappylivehealthy.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cookhappylivehealthy.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cookhappylivehealthy.org\/blog\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":0,"href":"https:\/\/cookhappylivehealthy.org\/blog\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"wp:attachment":[{"href":"https:\/\/cookhappylivehealthy.org\/blog\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cookhappylivehealthy.org\/blog\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cookhappylivehealthy.org\/blog\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}