News Bite: Cancer Is Good Business

We know the health care industry has a stake in our ill health. This is simply because sick people are the “resource” it needs to make money–and “managing” a condition long term is much more profitable than curing a condition. A recent article illustrated how this works in the cancer world: The big three drug … Read more

Another Quick Marketing Quiz: Guess the Message

This mac ‘n cheese ad looks like a perfectly normal ad, right? Lusciously tempting food pic + catchy tagline. You see it, it registers, but likely as not it “goes in one ear (or eye) and out the other.” At least that’s what we think happens. The creators of these ads are not stupid. There … Read more

The Kitchen as Environmental Activist Site?

Not long after starting my healthy eating journey I had a major revelation: Besides being the pathway to health, the kitchen offered endless opportunities to be green! So as I became healthier, I could help the planet become healthier, too. Here are a couple of the many “activist actions” I’ve discovered. Action#1: Skip Non-Stick One … Read more

26 and counting . . .

When I first entered the healthy eating field 33 years ago, I excitedly read article after article about new health studies. But after a couple years, things got a little boring. I had hoped to uncover some crown jewels, i.e., the key secrets to healthy eating. While I came across a couple small and exciting … Read more

Wall Street’s Gamble on Your Health

What if your ill-health was seen as a good thing? That’s the icky thought that came to mind as I read a recent article about the relationship between the stocks of hospitals vs. those of insurance companies. It works like this: If lots of us have poor health, landing us in the hospital, that means … Read more