“Purpose-Driven” and “Mission-Driven” are hot concepts these days. Even big consulting firms like Deloitte have been touting their benefits. Now our new Covid reality seems to be sparking some soul-searching for purpose and mission on a personal level. I’m wondering if that should include our food lives. Do we have a good sense of what … Read more
Isn’t it crazy that food can cause actual fear? Yet for many of us, the thought of “health-ifying” our diet does indeed cause at least an undercurrent of consternation, anxiousness, maybe despair. But what if it isn’t just about the food . . . and what if there’s an easier solution than sacrifice? Obviously we … Read more
A sales trainer was giving a talk recently where he asked a curious question. For coaches like me, he recommended asking new prospects, “Do you want the result or do you want the process?” To illustrate his point, he asked his audience, “Who here wants to get in better shape?” More than a few people … Read more
Food contamination is a big topic these days–and for good reason, with plenty of food recalls making the news. While certainly concerning, the previous post pointed out that the food scares most often created by Big Food are then used by Big Food as a marketing gimmick. Potential food safety threats are used to scare … Read more
. . . or How to Be Smarter Than the Average Food Marketer Food marketers must smirk with glee at how handily they seduce the American consumer. “Americans are so gullible!” they must all be laughing in their cubicles. Fortunately for us, the Center for Science in the Public Interest (CSPI) is watching our backs. … Read more
Chronicling the downfall of the sweet potato.
What a way to stir up controversy, angst and anxiety: At a health fair last week, we demonstrated Spinach Sauteed with Pears and Bacon. Yes, you read that right. We made a dish featuring none other than bad boy bacon. Not turkey bacon, not a vegetarian imitation, not a special lean variety, just good old … Read more
With yet another food scare, maybe it’s time to start relying on our own wits to ensure the safety of what goes in our mouths. Here are some quick guidelines to begin regaining a sense of control and comfort when it comes to eating.
With grocery prices rising dramatically, convenience foods are an obvious cost-cutting target. But how can we make everyday meals without the convenience of ready-made and packaged foods? Three tricks of the trade: Strategic Substitution, Stretching and Simplifying.
Seeing an article on hard-to-take-seriously shoe claims reminds me of all the food claims I see at the grocery store–and why it pays to be just as skeptical.