A sales trainer was giving a talk recently where he asked a curious question. For coaches like me, he recommended asking new prospects, “Do you want the result or do you want the process?” To illustrate his point, he asked his audience, “Who here wants to get in better shape?” More than a few people … Read more
. . . or How to Be Smarter Than the Average Food Marketer Food marketers must smirk with glee at how handily they seduce the American consumer. “Americans are so gullible!” they must all be laughing in their cubicles. Fortunately for us, the Center for Science in the Public Interest (CSPI) is watching our backs. … Read more
It’s curious how marketers can claim the mantel of scientific sanctity for products that often list “corn syrup” as the first ingredient. What’s more, if we’re talking real “scientific research,” there are at least a few studies confirming the powerful benefits of food–numbering maybe in the thousands! Why don’t these studies carry much weight in fitness circles and gyms?